Facebook Business Manager is
a free, centralized platform that helps you manage your ad accounts, pages, and
the people who you share your work with. By using the business manager, you
will be able to handle business-level insights and reporting very easily. To
create a business manager account, visit the site on www.business.facebook.com
Name your business, add your name/email and create your account.
Adding Assets On Facebook Business Manager
Once you create your
business manager account, you will be redirected to the Home page, where you
can advertise your pages, run ad accounts, and assign roles to other people.
Claiming Assets On Facebook Business Manager
On the ‘claim asset’ menu,
you can claim the business assets (Facebook Pages) that
you own. These assets will
be added to your Business Manager immediately, because you have full control
over them.
If you wish to claim a
Facebook page of a client, they will have to put a request in on their place.
If you’re not the owner of an asset, you can use the ‘Request Access’ menu to
add them to your Business Manager.
You can also claim an
Instagram account to a page or an ad account. To do that, select the Claim New
Instagram Account under the Business Settings menu.
Partners
A partner is an
outsider who doesn’t have access to your Business Manager Account. You can
share access to work with another partner, but it won’t grant permission to
make any alterations on your business.
An Admin must be the
owner of the business in order to change business permissions. Before assigning
assets to a Partner, you should have added them to your business by inputting
their Business ID.
Catalogs On Facebook Business Manager
Catalog contains information
for all the items you'd like to advertise in Facebook. You can use a catalog
with multiple Facebook ad types and formats. To create and manage catalogs:
• Visit the ‘Catalog
Manager’ section on the Business Manager.
Catalogs On Facebook Business Manager
You can easily organize
and keep track of all the items that make up your business/
brand and use them in your ads. Delivering dynamic ads to people who have shown their interest on your business is possible too. You can even connect your catalogs from other platforms with Facebook.
Catalog Components
There are three main parts
that make up a catalog:
Organizing Assets With
Projects
You can use Projects to
organize your pages and other assets. Do the following:
• Business Settings menu
> Projects
• Add a new project and
assign pages, ad accounts, product catalogs, Instagram accounts and apps to the
project.
Payment Methods On Facebook
Business Manager
To manage all your payments
and billing details in one place, you can add your
payment methods to Business
Manager.
To add a payment method to
Business Manager:
• Business Settings
> Payments > Add Payment Method
Connect a payment method
from Business Manager to an existing ad account:
• Business Manager
> All Tools > Billing > Select the ad account > Payment Settings
> Payment Method section > Add Payment Method
After you've added your payment method from Business Manager, be sure to make it the primary payment method of your ad account if you want to start using it to pay for your ads.
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